Custom WOW Page – Vet Times

Three actives, each with a clinical reason to be there

Nothing is included for the label. Select an ingredient to see its inclusion rate and the function it performs in the finished formulation.

Omega-3 (EPA & DHA)

320mg per 150ml

Cold-pressed marine oil delivering long-chain EPA and DHA to support dermal barrier function, coat condition and comfortable joint mobility in ageing dogs.

Case study 01 · Post-operative recovery

Restoring voluntary fluid intake in post-operative canine patients

Inappetence in the first 24 hours after soft tissue surgery remains one of the most common reasons for extended hospitalisation. Willow Vets introduced a 150ml hydration smoothie at the first post-anaesthetic feed window, offered by hand at cage side rather than in a standing bowl. The practice recorded voluntary intake within 20 minutes in 38 of 42 patients, and nursing staff reported that the pouch format allowed precise portioning against each patient’s calculated maintenance requirement without decanting or waste.

Case study 02 · Senior & renal support

Supporting increased water intake plans in senior patients at home

Owner compliance, not clinical advice, is usually the limiting factor in increased-water-intake plans. This practice issued a hydration smoothie alongside written guidance at every senior wellness consult, framing it as a daily ritual rather than a medical instruction. At the eight-week review, owners self-reported adherence of 81% against a practice baseline of 44% for water-bowl-only advice, and nursing teams found the format a useful conversation opener for discussing early renal and urinary monitoring.

Supporting increased water intake plans in senior patients at home

Case study 03 · Practice retail

A practice retail line that supports the clinical conversation

Practice retail only works when the product reinforces advice the team already gives. Fieldhouse positioned the range at reception with a single point-of-sale card referencing their hydration and dental advice, and briefed the nursing team on a two-sentence recommendation script. Across four sites the line delivered a 34% average gross margin with repeat purchase from 61% of first-time buyers, and the group reported no increase in dispensary workload because the product sits outside the prescription pathway entirely.

Everything in the pouch, and everything around it

150ml single-serve smoothie at 92% moisture

48 kcal per pouch, portioned to maintenance calculations

Isotonic electrolytes matched to canine plasma

320mg EPA & DHA from cold-pressed marine oil

1.8% whole cranberry for urinary tract support

Prebiotic chicory root for digestive balance

Hydrolysed collagen for joint and coat condition

Human-grade real meat, fruit and added vitamins

Grain-free and hypoallergenic base recipe

Zero added sugar, salt or sweeteners

No artificial colours, flavours or preservatives

Resealable cap for split-dose feeding

Ambient stable — no chilled storage required

12-month shelf life unopened

Recyclable mono-material pouch (OPRL: check locally)

Full batch traceability to farm-level suppliers

DEFRA-approved production in Shropshire, UK

Suitable for dogs from 12 weeks; feline variant on request

Practice retail margin of 34% on RRP

Free clinical starter kit for RCVS-registered practices

Our hydration snack vs. standard dry treats

Criterion	Hydora	Standard dry treat
Moisture per serving	92%	8–10%
Energy	48 kcal per 150ml	A dry reward, not a measured fluid serving
Format	Single-serve hydration smoothie	Biscuit or chew
Added sugar, salt or sweeteners	None	Often included
Omega-3 (EPA & DHA)	320mg per pouch	Not included
Whole cranberry	1.8% inclusion	Not included
Electrolytes	Isotonic, matched to canine plasma	Not formulated for fluid intake
Role in the consult	Supports increased-water-intake plans	A reward, not a hydration serving

Product & practice gallery

Vet Times

The 150ml hydration smoothie your inappetent patients actually finish

Most dogs drink enough. The ones in your consult room don’t.

Hydration that happens

Digestive balance

Measurable compliance

Three actives, each with a clinical reason to be there

Isotonic electrolytes

Whole cranberry